Tackling the British love for fat

<p>The Government is concerned that we are eating too much saturated fat. Excessive consumption of saturated fat poses a risk to our health, since it is associated with cardiovascular disease, the number one cause of premature death in the UK, as well as some cancers and diabetes. The Food Standards Agency (FSA), the Government department responsible for protecting the public's health in relation to food, estimates that the average Briton consumes 20% more saturated fat than the official Government recommended amount. In addition, using market research data on the foods people buy, researchers at the Institute for Fiscal Studies (IFS) point out that it is households with lower incomes that are the most likely to buy excessive quantities of saturated fat.</p>