Follow us
Publications Commentary Research People Events News Resources and Videos About IFS
Home Research areas Consumer behaviour and indirect taxation Analysis of consumer demand

Analysis of consumer demand

Research in this area involves modelling how households and individuals choose to allocate their expenditure across goods. Work includes modelling how sensitive choices are to changes in prices, incomes and advertising and how this varies across different types of people, as well as revealed preference analysis, which seeks to explore whether data on consumer choices are consistent with specific economic models.

Selected highlights

Journal article | American Economic Review
Journal article | Review of Economics and Statistics
Journal article | Econometrica
Journal article | Review of Economic Studies
There are growing calls to restrict advertising of junk foods. Whether such a move will improve diet quality will depend on how advertising shifts consumer demands and how firms respond. We study an important and typical junk food market – the potato chips market.


Contact IFS on 020 7291 4800 or

Peter Levell
Senior Research Economist
Martin O'Connell
Deputy Research Director
Kate Smith
Senior Research Economist
Rebekah Stroud
Research Economist