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Banning junk food adverts

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How to tackle rising obesity? In this VoxEUvideo, Martin O’Connell referring to the crisps market discusses how restrictions on advertisement could influence consumption. This video was recorded at the Royal Economic Society Annual Conference in April 2017.

 

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Journal article | Review of Economic Studies
There are growing calls to restrict advertising of junk foods. Whether such a move will improve diet quality will depend on how advertising shifts consumer demands and how firms respond. We study an important and typical junk food market – the potato chips market.