Follow us
Publications Commentary Research People Events News Resources and Videos About IFS
Home Publications Comparing charitable fundraising schemes: evidence from a natural field experiment and a structural model

Comparing charitable fundraising schemes: evidence from a natural field experiment and a structural model

Steffen Huck, Imran Rasul and Andrew Shephard
Journal article | American Economic Journal: Economic Policy

We present evidence from a natural field experiment and structural model to shed light on the efficacy of alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to treatments designed to explore responses to fundraising schemes varying in: the presence of a lead donor; and how individual donations would be matched using the lead donation. The structural model estimates extensive and intensive margin responses, and is then utilized to predict giving behavior in counterfactual fundraising schemes.

Find out more

External publication
We present evidence from a natural field experiment designed to shed light on the efficacy of alternative fundraising schemes.