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Consumption and demand
Understanding how consumers make decisions and what affects their behaviour is of key importance across a wide range of policy issues, from the analysis of indirect taxation to the assessment of competition policy. For example, the most recent developments in industrial organisation focus on how firms in imperfectly competitive markets interact, taking the structure of consumer demand as given. The nature of the equilibria that prevail in different markets depends crucially on the nature of consumer decisions.

Past research at IFS has played a leading role in the development of policy-relevant empirical models of consumer behaviour. Looking forward, our research will put the consumer at the heart of competition analysis by providing a rigorous characterisation of consumer behaviour. This is crucial for designing regulatory structures and the implementation of consumer and competition policy across many markets, from retailing to telecoms.

Our research aims to develop the analysis of consumer decision-making in conjunction with the analysis of newly available Consumer Panel data. We study behaviour in Britain in detail but also engage in comparative research on similar data in Europe and North America.

Price indices and measures of consumer welfare are fundamental inputs into many areas of policy, influencing benefit and state pension levels, and monetary policy, as well as private sector wage bargaining. Price indices vary for many reasons, including the types of goods purchased, where the purchases are made and the extent to which firms have market power. Obtaining useful price indices requires estimates of substitution possibilities and the value placed on new goods by consumers at different points in the income distribution. Demand responses are essential inputs in the design of indirect and environmental taxes. Price discrimination and the effective cost of living across different types of consumers are important for understanding the adequacy of levels of welfare benefits and pensions. The new Consumer Panel data open up an exciting new research agenda.

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Year: 379 publications
01 January 1997
01 January 1997
Cathy Pharoah and Sarah Tanner
The charitable giving of UK households has changed considerably over the past 20 years. In particular, the proportion of households giving to charity fell by 5 percentage points between 1974 and 1993-94. An increase in the average size of donations meant that total voluntary income.
06 September 1996
W96/20
The Hicks-Leontief composite commodity theorem permits aggregation of sets of goods that have identical price movements into composite groups of goods, each of which can be treated like a single good for demand analysis.
01 May 1996
The issue of ageing and saving has two distinct facets. On the one hand, there is the individual issue.
01 January 1996
W96/10
This paper presents a revealed preference method for calculating a lower bound on the virtual price of new goods and suggests a way to improve these bounds by using non-parametric expansion paths. This allows the calculation of cost-of-living and price indices when the number of goods changes between periods.
01 January 1996
W96/05
Richard Blundell, Thierry Magnac and Costas Meghir
A model is developed that allows for a layoff rate and a job arrival rate in the intertemporal choice of consumption and labor market state.
01 January 1996
W96/16
Ian Preston, Ian Crawford and François Laisney
We develop a method which has the main advantage over alternatives of allowing us to combine appealing budget share specifications with a model of quality choice in a way which is fully consistent with demand theory.
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Browse publications & research

Impact on Society
IFS researchers found that the Saving Gateway was not the best way to support lower income families; government acted on this advice.
In light of Government objectives to increase environmental taxation, we investigate whether the UK tax system is becoming more or less ‘green’.
IFS researchers have monitored the extent to which some households experience higher rates of inflation than others.
IFS researchers have evaluated whether the temporary VAT cut was able to boost the economy effectively.
Government departments used IFS research to inform decision-marking about a temporary cut in VAT.
Methods developed at IFS for measuring wealth were instrumental in establishing a detailed government dataset about assets and debt in Britain.
IFS researchers present and discuss new research on retirement saving with a group of business leaders and policy makers.
IFS develops data on food prices and nutrition to build capacity for policy-relevant social science research.
In a tough economic climate IFS looks at how households are able to cope.
An IFS research fellow is leading an independent review into how to make automatic enrolment into workplace pensions operate best.
IFS researchers develop a model of the Mexican tax system that will be used by the Mexican Government analysts.
IFS researchers have investigated whether it is possible to measure the distributional impact of changes to spending on public services.
IFS researchers have investigated the relative merits of government policies designed to protect elderly households from the coldest winters.