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December 2012
Article
Variation in own-brand penetration across product categories and stores: the role of rivalurous vs industry expanding advertising (empirical predictions)
Type: Presentations
Authors: Rachel Griffith, Michal Krol and Kate Smith

Paper given by Rachel Griffith and Michal Krol at the workshop 'Econometrics and IO of food and nutrition' at the Toulouse School of Economics 17-18 December

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